Archetype Blogs

The State of API Monetization

Wed Nov 23 2022

The State of API Monetization

Introduction Digital transformation has become commonplace. Many orgs are looking specifically at their API products as new sources of revenue and ways to engage with their developer communities. The goal is to increase their product reach and acquire new customers at lower costs. Three main groups arise as later-stage organizations evaluate their API goals: 1) turning internally facing APIs external to drive new revenue channels 2) launching monetization for their developer-facing APIs 3)

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The benefits of usage-based billing for API first products

Mon Nov 21 2022

The benefits of usage-based billing for API first products

Pay-as-you-go or similarly known as usage-based billing is a method of billing customers based on their consumption. This is inherently different from subscription services which charge a set fee to access their services (i.e. Netflix) and can bring significant value to your organization. Let’s break down some of the key benefits of introducing pay-as-you-go pricing to your users and why this pricing strategy works best for certain businesses and is not ideal for others. Less Friction A class

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Don’t undersell your API!

Mon Sep 12 2022

Don’t undersell your API!

Getting customers is hard! From API-first startups to larger enterprise organizations, companies are launching and selling various API products to generate revenues for their businesses. The core of having a successful API comes in two parts. The first is the ability to build a product that people love and use often. The second is around efficiently pricing your product to ensure you are generating maximum value across your entire customer spectrum. We will explore the various ways someone can

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Revenue Optimization for Volume Discount Plans: Case Study

Thu Aug 11 2022

Revenue Optimization for Volume Discount Plans: Case Study

In this article we will explore a sample case study as to how an API-first KYC company can adopt a usage based billing model to increase revenues and boost the customer experience for their users. As more companies are shifting from subscription models and annual contracts to usage based billing, teams are starting to analyze how they can apply this same switch to their businesses. We will outline a number of clear pain points mentioned by real customer conversations and how they are thinkin

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API Monetization: For Revenue Teams

Fri Jul 15 2022

API Monetization: For Revenue Teams

API Monetization is the process of generating revenue from your APIs. The range of businesses that charge for their API products is quite large, from small seed stage companies to enterprises. The focus of this article will be around the various ways to think about API monetization.

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What is Usage Based Billing?

Mon Jul 11 2022

What is Usage Based Billing?

There are many different ways to charge users for the same experience. In this blog post, we'll explore the different recurring revenue models you can have as a business and the tradeoffs for each business model.

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Why API Marketplaces Suck

Sat Feb 26 2022

Why API Marketplaces Suck

API marketplaces have been on the rise as a way for companies to find and use APIs. However, there are many reasons why API marketplaces don’t work.

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