Introduction Digital transformation has become commonplace. Many orgs are looking specifically at their API products as new sources of revenue and ways to engage with their developer communities. The goal is to increase their product reach and acquire new customers at lower costs. Three main groups arise as later-stage organizations evaluate their API goals: 1) turning internally facing APIs external to drive new revenue channels 2) launching monetization for their developer-facing APIs 3)

Pay-as-you-go or similarly known as usage-based billing is a method of billing customers based on their consumption. This is inherently different from subscription services which charge a set fee to access their services (i.e. Netflix) and can bring significant value to your organization. Let’s break down some of the key benefits of introducing pay-as-you-go pricing to your users and why this pricing strategy works best for certain businesses and is not ideal for others. Less Friction A class

Getting customers is hard! From API-first startups to larger enterprise organizations, companies are launching and selling various API products to generate revenues for their businesses. The core of having a successful API comes in two parts. The first is the ability to build a product that people love and use often. The second is around efficiently pricing your product to ensure you are generating maximum value across your entire customer spectrum. We will explore the various ways someone can